Valasys Media
Pioneering BI-integrated CRM Systems

Amidst the pandemic-induced hybrid work culture, staying in touch with customers and their expectations has become more difficult than ever before. In a highly competitive marketplace, where every brand is keen on providing best-in-class customer experiences, how you leverage the power of customer experience management (CRM) tools, becomes an indispensable part of your business intellect. These strategies employed by every CRM service dealer in the marketplace play a vital role in catapulting companies forward as marketplace demands intensify. Be it managing, tracking, and organizing relationships with customers or automating key tasks, CRM solutions can help store all the relevant customer data. Valasys Media, a U.S.-based B2B media publisher, employs BI-integrated CRM systems that play a prominent role in optimizing sales and marketing processes and optimizing the customer interactions for their B2B clients. Thus, the clients can optimize their customer journey maps & modelling.

Granted the benefits, 48 percent of the sales and marketing leaders feel their CRM fails to meet the requirements as expected. Incidentally, it has propelled 98 percent of the C-suite to increase their use of AI to augment their existing CRM processes as companies that improve the customer data accuracy and completeness stand to gain better business outcomes.

Moreover, many customer relationship management software can be integrated with CRM solutions. When it comes to addressing the demand curve in the marketplace with the power of data intelligence, intent-data, and business acumen services to conduct market research, and helping marketers optimize their lead generation campaigns, Valasys Media stands strong.

Founded in 2014, Valasys Media is headquartered in New Jersey with office extensions in Dubai and Pune, delivering high-quality, cost-effective marketing and sales-ready CRM services that specialize in team-building and improving the sales pipelines with their market outsourcing solutions.

Focused on B2B marketing and sales solutions, the company's highly tailored services like lead generation, lead nurturing, and content syndication help in architecting perennially healthy sales pipelines for clients. Valasys Media also deploys multi-channel attribution models to help clients improve their web discoverability & brand equity to attract, engage, convert & retain the maximum number of prospects.

"We give insights on the project list the customer has created and the companies they have been targeting.

Our AI and ML integrated CRM system directs the customer to the right prospects with a success rate of 90 percent

Our AI and ML integrated CRM system directs the customer to the right prospects with a success rate of 90 percent," says Mohammad Tareeq, CEO of Valasys Media.

Valasys Media boasts a prolific clientele in the likes of IT giants like IBM, HP, Dell, Adobe assisting them through lead generation, conference indications, appointment scheduling, enterprise marketing database solutions, account-based marketing, intent-based conference indications, and so on to integrate all of the demand generations programs. By partnering with Valasys Media, a client has increased their website traffic by a significant margin.

The lack of high-quality leads had been road-blocking the traffic on their website, subsequently cutting back on the sales. Valasys planned and executed a targeting and retargeting campaign based on the demographic, firmographics, and technographic data of the prospects using their in-house marketing automation software across the channels like LinkedIn, Twitter, and Facebook. They also followed the BANT criteria (budget, authority, needs, and timeline) for ways to add value to the requirements the prospects. Valasys also advised the client on the methodology, like focusing on all aspects of the sales funnel like tracking the leads generation, nurturing the leads' qualification, etc. Everything combined, the client got an 18X increase from their initial investment, which is a 150 percent increase in the overall organic traffic on their website.

Over the years, Valasys Media has been going great with a spike in the total number of new clients around every quarter. The company has also maintained a loyal base of existing clients. Some of the loyal customers of Valasys have been with the company since its very inception. This is primarily because Valasys Media leverages the comprehensive power of data, enabling AI-driven business intelligence for the clients.This proves the winning CRM strategy that is intrinsic to the Valasys DNA and that they have mastered over the years.

"Expansion is definitely on our priority list and we also plan to have more delivery centers so that we can properly channelize our resources as and when needed," accentuates Tareeq. He also reiterated that he would like to expand his team and incorporate more research analysts and data scientists by 2022.