Top 20 CRM Tech Companies - 2019
Businesses have always indicated a readiness to invest in CRM solutions. A push for such investments is driven by companies’ seeking to improve their efficiencies and optimize operations. Ideal CRM solutions are meant to initiate a range of strategies, practices and technologies that arms companies with the ability to analyze and handle customer interactions. While software solutions bring about such improvements, companies often face hurdles with outdated softwares presenting irrelevant tools and applications, complicated usability, and difficulty with integrating applications. These redundancies cause needless breaks in the workflow that has a direct impact of productivity.
Today’s businesses revolve around leveraging customer feedback and data to maintain tight customer relations. Companies expect their CRM systems to collect data with accuracy and efficiency. Completing tasks with generic software tools paved the path for new inefficient and hard to maintain solutions. The analytics of data with multiple sources also became a tiresome task. Companies are in a constant search for simple and inexpensive solutions that are easy to use and offer reliable tools and features. Burdened by hidden costs associated with licensing, enterprises often overpay to avail a fraction of their software’s capabilities, often causing much of their functions to be incomplete. The flood of numerous solution options and varied pricing structures further add to the plight of companies seeking ideal CRM software that are in alignment with their needs. As a result, companies are required to be well informed before they can make any advances with CRM investments.
It is common knowledge that different companies employ different strategies to ensue the right solution. Based on their operations and business priorities, it is imperative for companies to pre-plan their approach to select the most suitable tools and ensure sustained growth and long-term success. Companies have displayed significant consistency with their expectation from a CRM system and why they are taking initiatives to make investments. Often confronted by their requirement to elevate efficiency and optimization, the most sought after requirement by businesses is process automation. Ease of integration, ease of use, mobility, and customizability are some of the other pointers that enterprises are examining to assess the effectiveness of a CRM solution.
Apart from key functionalities, companies also expect some key features like donor management, billing, and project management from CRM systems. These functions are a means to improve companies’ availability to customer information and improve their awareness of the customers’ needs. For instance, billing information allows companies to assess the purchase frequency and requirement of customers, allowing them to frame better and more personalized offerings. Historically, such information was scattered across multiple sources but with today’s advancements integrated in CRM solution, businesses can access vital customer information to ensure strong customer relationships.
To help CIOs navigate through the list of prominent CRM solution providers, our distinguished selection panel, comprising CEOs, CIOs and VCs, industry analysts and the editorial board of CIOReview narrowed the 20 most promising CRM solution providers 2019 that exhibit competence in providing competent and robust CRM solution.
We present to you CIOReview’s “20 Most Promising CRM Solution Providers 2019.”