Top 20 CRM Tech Companies - 2017
In today’s hyper-competitive digital marketing realm, businesses are investing substantial efforts and resources to retain and expand their existing customer base. In the wake of overwhelming amounts of customer data being generated through multiple channels, contextual Customer Relationship Management (CRM) and data-driven retention marketing have become imperatives for customer-facing businesses. This has eventually led to a phenomenal surge in advanced CRM technologies being leveraged by marketers across diverse industries to power real-time, contextualized marketing campaigns.
Today, software vendors cater to the need of enterprises for flexible and accessible CRM platforms, by offering easy customization, ease of integration, and multichannel publishing. Additionally, with social media optimization and gamification gaining popularity, companies and brands are on the lookout for social CRM solutions to boost customer engagement. Businesses today have the option of choosing from a wide array of both onpremise and cloud-based CRM applications to automate business processes and boost their customer engagement initiatives. The availability of a plethora of CRM solutions can be quite overwhelming for CIOs scouting for innovative strategies to assist in customer acquisition and retention, and proactively connect the brands with consumers. In order to assist CIOs with identifying the right CRM solution providers, CIOReview presents “20 Most Promising CRM Solution Providers 2017”.
In the last few months, a distinguished panel comprising of CEOs, CIOs, VCs and analysts including the CIOReview editorial board has evaluated the top twenty companies in the CRM solutions domain and selected the ones that are at the forefront of tackling industry challenges The companies featured in this issue have exhibited extensive business knowledge, along with exceptional capabilities to support integrated and innovative strategies in the CRM arena.
We present to you CIOReview’s 20 Most Promising CRM Solution Providers 2017.