Top 20 CRM Solution Companies - 2020
Just delivering the best products and services to the customers is no longer sufficient; building a relationship with them to improve loyalty and retention is the key to thriving in today’s competitive business landscape and escalating the bottom line. Especially during these times of global crisis, it is essential to show empathy towards customers than ever before. Mass messaging might not the best way; businesses should instead create personal connections, not because it will benefit the business but because it is what customers need.
Customer experience (CX) is still king. To that end, companies are adopting more modern, innovative customer relationship management (CRM) technology in order to deliver experiences that keep customers coming back for more. Companies are increasing their investment in self-service technologies such as marketing resource management solutions to track marketing outcomes, commerce solutions, and customer-facing configure price quote (CPQ) solutions, chatbots, knowledge management, and more. Alongside, businesses are utilizing innovations such as AI-fueled CRM to identify the right insights and optimize campaigns, product configurations, and pricing.
At a time when remote working is at its peak, collaboration tools embedded in CRM are enabling centralizing streams of discussions in a way that makes people more productive and efficient. Furthermore, a single-channel approach to CRM is becoming mainstream. The sole idea of moving from multichannel to a single channel is that people no longer have to switch between multiple channels to communicate with the customer. The centralized interaction will help companies in the extraction of valuable information and streamline internal operations. Besides, as more companies shift to subscription models, renewals and expansions will become more critical to their success. New CRM licensing models that focus on business value and outcomes, rather than software consumption, will emerge.
Against this changing backdrop, to assist companies in finding accomplished CRM solution providers companies and consulting/ services companies, CIOReview has compiled a list of leading customer relationship management firms that are at the top of their game. The enlisted organizations are addressing CRM challenges and transforming the associated operations and processes at the convergence of several disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you CIOReview’s “20 Most Promising CRM Solution Providers – 2020.”