20 Most Promising CRM Solution Providers 2017

In today’s hyper-competitive digital marketing realm, businesses are investing substantial efforts and resources to retain and expand their existing customer base. In the wake of overwhelming amounts of customer data being generated through multiple channels, contextual Customer Relationship Management (CRM) and data-driven retention marketing have become imperatives for customer-facing businesses. This has eventually led to a phenomenal surge in advanced CRM technologies being leveraged by marketers across diverse industries to power real-time, contextualized marketing campaigns.

Today, software vendors cater to the need of enterprises for flexible and accessible CRM platforms, by offering easy customization, ease of integration, and multichannel publishing. Additionally, with social media optimization and gamification gaining popularity, companies and brands are on the lookout for social CRM solutions to boost customer engagement. Businesses today have the option of choosing from a wide array of both onpremise and cloud-based CRM applications to automate business processes and boost their customer engagement initiatives. The availability of a plethora of CRM solutions can be quite overwhelming for CIOs scouting for innovative strategies to assist in customer acquisition and retention, and proactively connect the brands with consumers. In order to assist CIOs with identifying the right CRM solution providers, CIOReview presents “20 Most Promising CRM Solution Providers 2017”.

In the last few months, a distinguished panel comprising of CEOs, CIOs, VCs and analysts including the CIOReview editorial board has evaluated the top twenty companies in the CRM solutions domain and selected the ones that are at the forefront of tackling industry challenges The companies featured in this issue have exhibited extensive business knowledge, along with exceptional capabilities to support integrated and innovative strategies in the CRM arena.

We present to you CIOReview’s 20 Most Promising CRM Solution Providers 2017.

Company Name

Company Description

Aptean Aptean offers CRM solutions that meet the customer relationship needs and helps increase the competitive advantage
Assistance Software Delivers a funnel to cash experience through a singular CRM integration solution
bBooth, Inc Using proprietary interactive video technology, bBooth has re-invented what a CRM, Lead-Gen tool should be in today’s video-centric social environment
Big Purple Dot A complete and collaborative lead management platform which provides lending institutions and real estate firms with instant access to their entire database of leads at any time and place
DecisionLink Brings automation to the sales function to significantly impact on revenue and employee satisfaction and foster the best customer relationships possible.
FunnelMaker Provides an intelligent CRM for clients to have full visibility into sales
GreenRope GreenRope is a powerful, web-based application that allows business owners to consolidate their customer database, create marketing campaigns and engage with their contacts
HubSpot HubSpot's inbound marketing and sales platform,services, and support transform the way to attract, engage, and delight customers
Infusionsoft Provider of marketing automation, lead generation and CRM software
Pegasystems Pegasystems's CRM applications evolve to meet changing business needs while driving competitive advantages
QuickPivot QuickPivot’s Cross Channel Campaign Management (CCCM) suite combines big data analytics, discreet customer journey insights, visual and intuitive segmentation, and simplified customer journey mapping in one unified SaaS offering
SalesDrip Offers turnkey automated sales and drip marketing systems for the logistics industry
Salesforce Provider of enterprise Cloud Computing and Customer Relationship Management software
Sterling Rose Consulting Corp Offers the right customized CRM application and implements CRM tools that add value and provide a competitive advantage
SugarCRM SugarCRM enables businesses to create extraordinary customer relationships with its innovative, flexible and affordable CRM solution
West Coast Consulting Group West Coast Consulting delivers value in the Cloud
WorkWise Software Provides ERP and CRM software that improves productivity to new levels of success
Yes Lifecycle Marketing A CRM platform and solutions company driven by advanced analytics and strategic expertise for effective customer engagement
Zendesk Provider of SaaS based customer support CRM software solutions
Zeta Global Zeta Global is a data-driven marketing technology company