Touchpoint Solutions: Bridging the Gap Between Technology and Outcomes

The importance of customer relationship management cannot be overstated in a time when customer experience is central to every business strategy. Yet, CRM license holders often face roadblocks that stop them from getting the full value of the application. There are many challenges in making the organization more efficient and gaining desirable ROI from the investment. “When they have purchased a license, they have the keys to the car, but no navigation,” remarks Brett Greathouse, President of Touchpoint Solutions. In such a scenario, most organizations seek in-house experience to steer ahead, which is unfortunately expensive, and with CRM resource turnover, hard to hold onto. This is where Touchpoint Solutions steps in and helps businesses navigate the challenges in the CRM arena.

“Our expertise is helping organizations start on the right path with a CRM implementation, fix an issue that’s limiting employee productivity, or that require additional expertise to augment the inhouse team,” explains Greathouse. Established in 2008, Touchpoint Solutions helps companies best optimize and utilize their CRM systems, through consulting, best-in-class solution design, and custom application development. The company provides ongoing support through two main products: AdminBASIC and AdminPLUS. Functioning on a reactive model, AdminBASIC primarily caters to companies that have an established solution and require additional capability or man hours. With AdminPLUS, Touchpoint Solutions takes on a broader role and provides clients access to their full team of CRM experts, enabling them to realize their vision of unlocking their CRM solution’s potential. As opposed to the singular experience drawn from a full-time employee, businesses can draw on Touchpoint Solutions’ comprehensive expertise stemming from multiple engagements across an array of industries.

“We work from a business solution perspective,” adds Greathouse. To that end, the team first understands their client’s business and how end users are using the CRM tool.