According to Mandeville, there are six critical requirements for marketer’s to be successful, and QuickPivot provides out-of-the-box components for all six. Those components are (1) a 360-degree view of the customer, (2) customer targeting, segmentation, and analysis, (3) customer lifecycle planning and execution, (4) message creation and delivery in six different channels (email, SMS, print, web, PURL, social), (5) response data capture, reporting, and dashboards, and (6) API connectivity to any other system or data source, which in the case of QuickPivot is achieved through the industry-leading MuleSoft framework.
The entire solution is supported by QuickPivot’s proprietary Data Refinery that can handle any data management tasks on a global scale. The Refinery not only provides a complete view of the customer, but also one that constantly evolves as fresh data becomes available. QuickPivot’s architecture in this area reflects its position that a 360-degree view of the customer is an ongoing journey and not a destination.
“The solution has several features that are designed to make marketer’s lives a lot easier,” states the CPO. To further assist brands in their seamless marketing operations, QuickTarget provides sub-second query response time on both massive data sets and complex queries.
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Additionally, QuickPalette, the firm’s proprietary workflow tool for customer lifecycle programs, radically simplifies multi-touch, multi-stage marketing programs. “It gets rid of 50 to 70 percent of clutter that is usually found in other lifecycle planning tools,” adds Mandeville.
The success story of Allen Edmonds, a century old shoe maker, highlights QuickPivot as a central marketing partner. Allen Edmonds built a clever marketing technology stack, but like others they needed multiple vendors to manage their six crucial capabilities mentioned earlier. Like so many catalog, click and brick retailers today, Allen Edmonds had to maintain separate systems for customer catalog and digital marketing. That approach was time consuming and expensive. The partnership with QuickPivot resulted in a single technology platform to unify production. This empowered Allen Edmonds to focus more of their resources on the customer experience vs. their vendor stack. By integrating catalog and digital teams’ workflows, QuickPivot helped them deliver much higher production efficiency, while eliminating more complex marketing operations. “Allen Edmonds had a clear vision, they just needed their hands untied so that they could create value–from frontline marketer to the board level updates and we’re happy to be there supporting them.” states Mandeville.
QuickPivot and its target customers seem to share a recognition that the contemporary marketing challenge is a heartbreaking irony. At a time when so much information about consumer behavior is at hand, marketers still struggle to fully explore its value. QuickPivot’s hope is that their marketing suite becomes the new starting point; a fully re-architected, contemporary marketing hub that will expand each brand’s capabilities today and in years to come.