Zeta’s multichannel campaign management solution, ZetaHub offers advanced database capabilities to its clients. From a technological viewpoint, the solution matches the business case, business requirements, technical and functional requirements. “We integrate our best technology components to create a secure, scalable, cost effective and flexible solution,” says John Polcari, SVP Sales and Marketing at Zeta. Polcari further continues, “Our clients face customer acquisition, customer purchase path, and lifecycle challenges. With the ZetaHub, we configure and deliver a customized solution, which addresses these issues, rather than a standard solution-set.”
The solution acts as a seamless, bi-directional dialogue enabler for organizations across email, mobile, social media, and real-time web optimization. ZetaHub encompasses four major modules, which allow brands to communicate the required message to the target audience at the correct time through a proper channel. The modules provide a step-by-step procedure delivering relevant and targeted lifecycle marketing through automation functionality, dashboard-based views of ROI reports, rapid campaign, and report creation to drive marketing success.
For instance, a leading group of hotels and resorts faced a lack of insight into the effectiveness of their campaign across multiple properties and was unable to leverage automation to drive personalization and relevance. Moreover, they needed an understanding into high-value clientele, which their global call center agents lacked. Zeta’s solution integrated their marketing and loyalty programs, delivering additional customer insights, and upgraded their business intelligence, allowing them to capture customer testimonials for further recommendations, all within a single dashboard. This generated a 24 percent increase in call center conversion, translating to over $80 million in new hotel bookings.
We integrate our best technology components to create a secure,scalable, cost effective and flexible solution
Speaking about the company’s future, Polcari says, “Using our proprietary data and technology, we intend to focus on delivering services beyond the implementation and on-boarding process directly. Also, Zeta intends to acquire companies that specialize in email, social media and web optimization. By the end of 2015, Zeta aspires to position ZetaHub as one of the main platforms in the marketplace, delivering significant enhancements to technology and developing top customer-reporting, look-up dashboards, transactional growth, and customer retention,” concludes Polcari.