GoldMine: Create Contacts, Edit Records, and Manage Campaigns on the Fly

The CRM market continues to grow and businesses are seeking a higher return and increased effectiveness on marketing, sales and customer services program investments. One product has retained its' reputation for faster set-up and overall affordability. GoldMine has delivered enhanced contact management software for organizations of all sizes for over two decades to manage the sales pipeline, optimize marketing programs, and provide superior levels of customer support. “We help businesses build close and long-lasting relationships with their customers to generate more sales and support, improve client satisfaction, and reduce business expenses without a lot of complexity,” says Paul R. Petersen, VP and General Manager, GoldMine.

GoldMine manages client and prospect contact details as well as interactions with these contacts, such as calls made, emails sent and received, and sales forecasts. It also integrates with MS Outlook, and links to social media sites and Google Maps and Search. GoldMine Premium’s workflow engine handles inbound leads— from a trade show or from a website— and assigns the sales representative for quick follow up. It helps managers build pipeline by tracking sales forecasts through their stages. The software’s lead analysis allows users to easily view lead characteristics, such as conversion ratios, lead profits, and campaign performance. Also, GoldMine’s marketing automation – including its integration with Constant Contact – not only helps in building the customized marketing campaigns, but also target right contacts for each of them.

GoldMine includes basic customer service system. After a prospect becomes a customer, users can see all the information; proposals, and interactions for the contact and company. “It handles customer service by tracking reported post sale interactions, resolution, and reporting to focus on customer satisfaction,” remarks Petersen. Also, the software comes with pre-built dashboards for marketing, sales opportunities, activity analysis, customer service and offers an ability to configure dashboards. “The dashboards offer real-time graphical display of key activity, sales, and customer service metrics for better business decisions,” states Petersen.

The company’s GoldMine Cloud solution allows cloud access to GoldMine in the form of Desktop-as-a-Service offering.
It combines GoldMine’s features and ease-of-use built on Google Compute Engine computing platform to offer flexible sign up options for subscription or BYOL hosting. It also allows the customer to run other apps like Office 365 and QuickBooks from one sign-on, making it easier and a lower cost than multiple subscriptions. “It is designed for customers who own or prefer the robust features of Windows applications but are looking to off-load their on-premises server equipment,” says Petersen.


We help businesses build close and long-lasting relationships with their customers to generate more sales and support, improve client satisfaction, and reduce business expenses without a lot of complexity


GoldMine offers anywhere access with solutions such as GoldMine Mobile and GoldMine Web. GoldMine Mobile provides users with critical, real-time CRM information and tools via their smartphones and tablets running on iOS and Android. GoldMine Web is a browser-based app that extends GoldMine’s functionality via supported browsers, which can be useful for remote offices, teleworkers, or users travelling.

GoldMine is one of the leading providers of relationship management solutions designed for all businesses. With over 1 million users, GoldMine has helped to manage over 1 billion customer relationships. GoldMine is one of the most widely used relationship management technologies in the world.

Company
GoldMine

Headquarters
Milpitas, CA

Management
Paul R. Petersen, VP & General Manager

Description
Provider of CRM solutions to manage client and prospect contact details as well as interactions with these contacts, such as calls made to and by the contact, emails sent and received and sales forecasts