Data is the new oil that is driving the businesses of the 21st century. With a wealth of data at their helm, businesses successfully drive their marketing and sales channels using an efficient customer relationship management (CRM) application. The CRM not only helps them organize and centralize their database, but also assists in launching targeted marketing, sales and recruiting campaigns. However, many times, businesses have to wrestle with data accuracy issues in their CRM, which poses challenges of monumental proportions. Outdated and erroneous data makes it extremely difficult to run campaigns effectively. Bob Skea, CEO at Discovery Data, reckons, “Data accuracy is always an issue in almost every CRM and ensuring refreshed data is paramount because the inherent cost in spinning wheels around inaccurate data is extremely high.” Further, many businesses suffer from resource unavailability and fail to manage multiple vendors to support their CRM. These issues can be a recipe for business disaster and can put an abrupt halt on growth.
Keeping the underlying data accuracy issues for CRM in mind, a New Jersey-based company, Discovery Data, offers data, analytics, and services that enable clients to improve their data management and more effectively target opportunities in the financial services and insurance industries. The company has a proprietary supply chain ecosystem where it derives data from multiple sources, including regulatory, third party systems, and public domain. The data is then passed through a rigorous quality assurance process before making it available. “We provide the deepest and most accurate data for CRMs, enabling our clients to have a complete confidence in their data-driven decision making and market execution,” states Skea. The company offers thousands of data fields, sophisticated segmentation tools, and powerful solutions, allowing businesses to intuitively connect with their target audience.
Once clients subscribe to the market they are looking to reach, the company’s MarketLink API and Cleansing products provide real-time automated record updates.
Discovery Data caters to several industry-leading firms in finance, insurance, asset management, wealth management, advisory, and investment management arena. The company also offers its services to many other service providers that sell their products and services to the financial services and insurance industries. Skea shares a case study of an Insurtech company that was struggling to market its risk product, which allows investment advisors to gauge the risk tolerance of their investor clients. Discovery Data helped them create a prospect list of high-quality leads, which led to an exponential growth in their sales cycle. “With our efficient products and services, the client observed a 600 percent return on investment (ROI),” praised Skea.
We provide the deepest and most accurate data for CRMs, enabling our clients to have a complete confidence in their data-driven decision making and market execution.
Established in 2002, Discovery Data has carved a niche for itself in the data and analytics arena. The company is now gearing up to launch the next generation of its SaaS-based marketing intelligence platform to help the clients drive their business faster. It also plans to build more analytics capability that will enable clients to perform more analytics into their data.