DS-IQ: Empowering Retailers and Brands to Anticipate Shopper Needs Using Context

“CRM and marketing automation are on the cusp of seismic shifts, led largely by technological advancements and heightened customer expectations. We’re seeing traditional CRM being transformed throughout the world of retail,” begins Tom Opdycke, CEO, President and Co-founder of DS-IQ. “Loyalties are shifting as more and more consumers choose to purchase from retailers who are able to deliver in the fleeting moment of need. Winning depends on anticipating those needs in the context of that moment.”

Contextual relevance is the vision behind DS-IQ a company that delivers break-through technologies that intelligently engage shoppers across in-store and online media. It was the brainchild of founders Tom Opdycke and William Wu, who believed that adding a dynamic shopper intelligence layer to digital advertising systems could power a new generation of marketing solutions for retailers and brands. Tom Opdycke states that consumer marketers are increasingly challenged to be top of mind with customers as new media vehicles increasingly combine the search, browse, and buy experience. “You have to be right there and then, with the right solution always ready to serve.” He says that managing the complexities of execution and adapting strategy across every touch point is increasingly daunting. Tom Opdycke explains, “DS-IQ’s platform is specifically designed to predict customer needs given current conditions. We make sense of all of this complex data and enable marketers to execute winning strategies by turbo charging their programs with contextual relevance.”

At the heart of DS-IQ’s platform is a scientific framework called ShopperGraph™, which uses advanced predictive machine learning to understand the interrelationships between personal, local and global factors that predict shopper behavior and sales. It understands what a customer would most likely want under a myriad of different conditions.