The Claritysoft development team understood a fundamental problem; if the software is not easy to navigate, end users struggle to use it effectively; and therefore, the quality of information for management is greatly diminished. “Poor end user adoption is a real problem in our industry, and it creates a domino effect,” asserts Schade. “Without good front line data, the CRM value proposition is lost for every level of the organization.” Claritysoft CRM was carefully modeled to meet the needs of each stakeholder. Its intuitive design enhances the end user’s ability to stay focused on the basic sales process while innately producing the information management needs.Functionality cannot be added as an afterthought, it must be designed for users to easily achieve their purpose. “Our mobile platform is not simply a reiteration of our desktop platform, it has been intentionally repurposed to flow with the unique work patterns of a mobile user,” adds Schade. Claritysoft intends to use this same approach as it integrates its own SCORM compliant learning platform directly into the CRM suite.
Schade cautions, though, that ease of use alone won’t solve all the challenges organizations face with CRM. “A well-designed interface won’t fix the sales report that’s been falsely inflated because unqualified leads have been tagged as real opportunities by salespeople,” says Schade.
As an example, one of Claritysoft’s customers was challenged with managing and forecasting maintenance renewal contracts. A Claritysoft advisor facilitated a conversation between sales, management, and accounting and discovered that adding a few custom fields would provide the data needed to prompt timely pre-sales activities, generate accurate renewal forecasts, and allow accounting to invoice consistently based on quality information. “CRM can be a powerful tool in solving problems such as these, but you must have meaningful communication within the organization about process to make these solutions a reality,” says Schade.
Without good front line data, the CRM value proposition is lost for every level of the organization
Following the philosophy of designing with the end user in mind, Claritysoft customers have been enjoying the new Marketing Platform that’s been integrated directly into the software. With Claritysoft CRM, using a third party for email marketing is no longer necessary. “Sales and marketing can now generate beautiful marketing content using the same easy-to-use workflow that characterizes the entire Claritysoft platform. It’s taking sales to a whole new level,” concludes Schade.