Zeta CRM the Comprehensive Marketing Solution for Data Analytics

By CIOReview | Tuesday, March 1, 2016
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FREMONT, CA: Zeta Interactive is a Big Data driven marketing company that uses actionable data, insightful analytics and proprietary technology to acquire, engage and retain customers for Fortune 500 and middle market brands. Zeta CRM is a robust customer relationship management software with one of the shortest implementation time of any CRM available in the market. In an earlier incarnation, Zeta Interactive had a content side and an email delivery side which was acquired by XL Marketing, founded by technology magnate David Steinberg and former Apple CEO John Sculley. XL then rebranded itself as Zeta Interactive and the new entity shifted its focus into analytics and took a deeper dive into data.

The Zeta CRM can be termed as People based marketing where an enormous depository of data is created in interactions of people across channels using different devices. Multiple profile databases of customers are created which demonstrates a singular representation of each individual’s behavior and affinities. To facilitate constant monitoring of each individual’s profiles, the Zeta CRM platform performs unison of all individual profiles through a variety of services. A name and a specific ID are assigned to each individual to facilitate easy search of profiles of individuals spread across the entire system.  A closed system that gets better over time is created using the rich information retrieved from interactions made by individuals in the system. A continuous source of centralized information thus makes it a personalized engagement driven system.It will help any small to medium sized business increase revenue by creating long-lasting customer relationships.

Zeta Interactive was launched in 2007 by David Steinberg and John Sculley. Zeta Interactive provides multi-channel campaign and database management, audience targeting and automated landing page tools based on big data and analytics.

”Our integrated platform has a centralized repository of data and offers third party enrichment capabilities that can take a customer list and add detail. Conversations can start on one channel, and then be picked up on another. Brands can manage the entire customer lifecycle within one platform, across all digital touchpoints,” comments Dr. Jeffry Nimeroff, CIO, Zeta Interactive.